About Us

About Us
Welcome to Lineup Supply

At Lineup Supply, we are more than a brand; we are a tribe of ocean enthusiasts united by a single, powerful force: the stoke of the ride. Our mission is to equip every surfer, from the first-time wave catcher to the seasoned barrel hunter, with the highest performance gear to connect with the ocean in its purest form.

Our story began not in a boardroom, but in the water. Frustrated by the disconnect between mass-produced equipment and the authentic needs of surfers, we set out to create a different kind of company. We are built by surfers, for surfers.

Our Craft: Where Performance Meets Passion

Every product we create is engineered for one purpose: to enhance your time in the water.

Precision Engineering: Our boards are shaped using advanced materials and techniques, optimized for specific conditions and riding styles. From epoxy composites for durability and lightness to traditional glassing for classic feel, we obsess over every detail.

Uncompromising Quality: We source only the most durable and responsive materials for our wetsuits, leashes, fins, and apparel. Our gear is rigorously tested in real-world conditions to ensure it holds up when the swell pumps and the water turns cold.

Sustainable Stoke: The ocean is our playground, and we are committed to protecting it. We actively integrate recycled materials (like recycled EPS foam and neoprene) into our products and partner with environmental organizations dedicated to preserving our coastlines.

The Direct-to-Surfer Difference

By cutting out the middleman and selling directly to you, we deliver professional-grade equipment at a radically fair price. This direct line allows us to listen to your feedback, innovate faster, and build a authentic community around our brand.

Our Core Values

Respect: For the ocean, for the craft, and for each other.

Innovation: Continuously pushing the boundaries of design and performance.

Community: Fostering a global family of surfers who share a passion for the waves.

Thank you for choosing to ride with us.